Agency Moves
Bob Howards named president at Alliance Marketing Group, Fairfield, CT. Also at the agency, Jane Fichtenkort named to lead a new Mobile Marketing Group,
Consumer Marketing
Dream Merchant
Dupont division asks food leaders to rethink their resumes.To capture attention for Supro, a new soy-based food ingredient, Protein Technologies invited
General Mills Plays Games
General Mills of Minneapolis and Sony Computer Entertainment of Foster City, CA, joined on a three-month promotion offering $5 coupons good for PlayStation
Yahoo! We’ve Got Toilet Paper
New York City-based mybasics.com, an online health and beauty care shopping service, reached a marketing agreement with Palo Alto, CA-based Web portal
Spatial Relations
CULVER CITY, CA Muppets From Space will not want for creature comforts when it hits theaters July 23. The sixth live-action Muppet caper, produced by
Brief Encounter
UNIVERSAL CITY, CA Dissatisfied with what she called a lack of support from above, Lori Sale left Universal Motion Picture Group in February after serving
Leveraging Furby
Looking to capitalize on the national craze for the interactive Furby doll, Oakbrook, IL-based McDonald's is giving away scaled-down versions of the toy
Not Promotion, Optimization
Speaking of Impact Communications Group's "holistic" integration with Foote, Cone & Belding's advertising operation in our story on page 42, FCB Chicago
Squeeze Play
Using free downloads as a promotion device is becoming as popular as an Aerosmith movie theme. Among the more recent acts to offer online samples of upcoming
April 1, 1999
