Alliance for Progress
Web transaction processing firm Suncom, Vancouver, has formed a strategic alliance with DVC Interactive (DVCI), a subsidiary of Morristown, NJ-based Dugan
Web transaction processing firm Suncom, Vancouver, has formed a strategic alliance with DVC Interactive (DVCI), a subsidiary of Morristown, NJ-based Dugan
In an arrangement which he concedes is "unusual," Kevin Astle will continue to represent GeneratorIdeaworks at the Association of Promotion Marketing
In the world of marketing, there are constraints. Some brands can reach way out over the line. Others have to stay neatly within certain bounds. It's
It seems that every agency pats itself on the back for promoting an environment in which creativity can flourish, as though simply saying it will seduce
It's the most wonderful - and competitive - time of the year. If you work in promotions, you know that Christmas is when every product on the planet delivers
THE GAS STATION would be an obvious symbol to use if you are a gas company marketing to consumers. But how does a giant oil firm make an impression on
Conspiring with union officials. Defacing public property. Bribing police. Is this a promotional plan or a grand jury indictment?If you're VH-1 and the
Atlanta-based Coca-Cola will be title sponsor for SpeedMall, an online shopping mall owned by Action Performance Companies, Inc.Coke will sponsor SpeedMall's
Frankel & Co. will triple its billings with Frito-Lay, Inc. to an estimated $100 to $125 million as it takes over promotional and retail merchandising
Marketing has become a top priority for the National Retail Federation, as evidenced by its late-February alliance with the Retail Advertising and Marketing