Results Rule!
It's a good time for the promotion business.It's a time when the deepest of the deep-pocket marketers are embracing below-the-line activities as the bottom-line
Consumer Marketing
Deals
McDonald's Corp., Oak Brook, IL, named The Beanstalk Group, New York City, to handle licensing for consumer products in the U.S. Big Mac wants to expand
Deals
CustomDisc.com, a division of Custom Revolutions Inc., New York City, and BMG Special Products, a division of BMG Entertainment, New York City, have concluded
Grand Entrance
Toronto-based The Wolf Group in April acquired The Grand Group, a Chicago-based promo agency with clients including Old Navy, Jim Beam Brands, Kraft Foods,
PROMO’s 1999 Agency of the Year
Like blowing up buildings? That's the central, big, noisy, and risky idea for the Sony car stereo's Xpl-od on the Road campaign. Here's the concept: Pull
TOOLS
Fresh off the shelf MarketSource Field Services, Cranbury, NJ, is upgrading its field sales reporting system to let packaged goods marketers store data
Deals
Catalina Marketing Corp., St. Petersburg, FL, announced that its health care division, Health Resource Publishing Company, St. Louis, added Walgreen Co.,
Deals
New Line Cinema, New York City, struck an advertising and promotions deal with Dulles, VA-based America Online through which the studio will promote its
AGENCIES
Gear Shift Frankel & Co., Chicago, expects to lay off some of its 35 Detroit-based employees following the abrupt loss of Oldsmobile's business in late
Making the Mission Impossible
In the continuing effort to provide reader value, this month's column will show you how to save big money on the movies. As for analysis, study the promotional
