Deals
Web-based life-stages marketer LifeServ, Chicago, signed contracts with Lincoln Mercury, FirstUSA, Mead Johnson, and Prudential Insurance totaling more
Consumer Marketing
Campaign trail
You thought that 1997 Miller Lite sweepstakes was cool - a trip as "photo assistant" on Sports Illustrated's annual swimsuit shoot? It gets better. This
Deals
Simon Marketing, a wholly owned subsidiary of Cyrk, Inc., Gloucester, MA, announced a strategic alliance with Artisan Home Entertainment, Santa Monica,
PROMO’s 1999 Agency of the Year
Lou Weisbach thinks the Upshot approach is unique. That's why he and the giant promotional products company he heads, Niles, IL-based Ha-Lo, bought the
Vision Quest
Flair Communications will enter the new century practicing what it calls PowerHouse Marketing. It's a promotion-centered concept that the Chicago-based
Christenings
Unless you're one of the enlightened promo readers who starts by opening the back cover and reading this column first (bless you, kind sir or madam),
Universality
Universal Consumer Products Group doesn't want to be a one-hit wonder anymore."We used to do one big picture a year, but now we want to broaden our program,"
Campaign trail
Psygnosis. God bless you. That's not really the sound of an involuntary bodily function, but the name of an entertainment software marketer with high
Deals
Kirshenbaum Bond & Partners, New York City, launched an entertainment division called KBE to concentrate on TV, film, and theatrical marketing. The unit
Pepsi: From Stars to Cars
What will Pepsi-Cola do for an encore after splashing Star Wars villains and heroes on billions of cans this summer? Trot out All-American heroes,of course.A
