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GLOBAL MOUSETRAP Alcone Marketing Group (No. 23) refocused to target large clients that want both strategic planning and the Irvine CA-based agency's
GLOBAL MOUSETRAP Alcone Marketing Group (No. 23) refocused to target large clients that want both strategic planning and the Irvine CA-based agency's
Leave it to The Phelps Group, Santa Monica, CA, to create a winning promo that teamed Roland Corp., a professionally acclaimed maker of digital pianos,
GREETINGS FROM THE SWEEPSTAKES AND PROMOTIONAL GAMING FULFILLMENT TRENCHES! Those of us who provide your P.O. Boxes, sort through your sweepstakes entries,
When last we left the Agency Formerly Known As Promotional Marketing, Inc. (two years ago in a PROMO 100 profile), the feisty shop recrafted as Upshot
POG promoter rolls Fingerboards.For promotion pro Brian Theriot, successful market research doesn't leave the living room.In 1992, after his five-year-old
Haverford, PA-based RealTime Media has paired with CouponSurfer.com, a leading provider of Internet coupons, to offer a bundled package of promotions
Try-Foods International will pair with Orlando neighbor Spice World to promote the spice company's garlic products in produce departments nationally.
Agencies using media to promote is nothing new. But media forming promotion agencies is a groundbreaking innovation. "It's a whole new concept in this
Editor's Note: On assignment last month to Brussels to meet PRO Awards media partners and supervise the European Region judging of the 1999 World PRO
Home-video marketing folks traditionally have had one thing on their minds: sales. Promotional programs were designed to drive sales to rental outlets