Kraft Crafts Chief Marketer
Kraft Foods named its first-ever chief marketing officer in May, tappinglong-time staffer Paula Sneed to take the job. Sneed has been seniorvp-marketing
Kraft Foods named its first-ever chief marketing officer in May, tappinglong-time staffer Paula Sneed to take the job. Sneed has been seniorvp-marketing
If your livelihood depends on this business, you have reason to be scared.On the heels of the new book, Permission Marketing, in which Seth Godinessentially
"I should have lied a bit."In 1972, Englishman Keith Bantick founded Promotional Campaigns, Ltd.,which was purchased by Ogilvy & Mather Worldwide in 1987.
Hot properties? The Backstreet Boys are blistering. And Sears gets to takethem back to school this fall.The male quintet broke the record for fastest-selling
Vending-machine sweeps got the go-ahead in California in May through a LosAngeles Superior Court ruling that machines running sweepstakes aren'tgambling
Chancellor Media Corp., Dallas, will vote July 13 to approve a $4.1 billionmerger with Austin, TX-based Capstar Broadcasting Corp. that would form thelargest
Motts, Inc., Stamford, CT, launched a line of cocktail mixes in patented"Shagadelic Shakers" as part of a tie-in with New Line Cinema's Junerelease, Austin
Paris-based Publicis is acquiring 49 percent of Burrell CommunicationsGroup, Chicago, a leading African-American marketing agency. Terms of thedeal were
James Mayfield named president and chief creative officer and J.C. Codynamed vice president and creative director at The Glennon Co., St. Louis.Alexa
In-store demos are more valuable in attracting customers than P-O-Pdisplays, according to a telephone survey of 800 specialty home storemanagers conducted