Go-to-Market Makeover: P&G’s reflect.com takes on department stores.
Procter & Gamble reaches in two new directions - online and upscale - with reflect.com, a $50 million start-up launching this holiday season. The Web
Consumer Marketing
A Good Misfit: CVS reprises Rudolph collectibles for the holidays.
Rudolph, the Red-Nosed Reindeer is becoming a holiday tradition at CVS Corp., too. The Woonsocket, RI-based drug store chain is tying in with Golden Books
HAWKEYE STRIKES
Fledgling marketing services company Hawkeye Communications, New York City, continued its acquisition spree with the purchase of Cadmus Communications
It’s Like Butter
We encountered an agency dream-come-true when Parmalat asked us to help it launch a new premium cookie and to assist in the product's conception.Our first
Playing All the Angles
Everyone should have a chance for a big payday with multi-partner tie-ins. Here's how to handicap your play.Marketing may lack the complexity of nuclear
JUMANJI II (Columbia Pictures/Sony)
Estimated Release Date: 4th Quarter 2000Starring: TBDTop Line: A sequel to 1995's $262-million worldwide blockbuster about a supernatural board game that
LATIN CONNECTION
SFX Entertainment, New York City, acquired 50 percent of Cardenas/Fernandez & Associates, Inc., a Chicago-based event marketing company that specializes
In for the Long Haul
Marketers mobilize with integrated, long-term campaigns that spend money to make money.It takes a village:Olympic sponsor Bank of America pulls out all
NEW AND NOTEWORTHY TOOLS
F your brandForget banner ads. You want click-through to your Web site? Get on the keyboard. ChannelCommerce.com, Santa Monica, CA, is selling access
How to Fire a Customer
Business is good. But how do you know? I mean, how do you really know? Once, all you cared about were products and events. Working with retailers on co-marketing
