BARGAIN DOCTORS: A New Kind of Health Club
HealthSaver Club, Coral Gables, FL, in October launched a healthcare discount card with a $5 million marketing campaign.Consumers pay an annual fee ($89
Consumer Marketing
This Is A Test
Perhaps the most significant trend within the dot-com community is online companies diverting promotional dollars into traditional media outlets, such
COMPETITORS ATTRACT
Magnet Group, Alpharetta, GA, the holding company for such promotional products businesses as Magnet LLC, Benchmark Industries, PhoneCard Express, and
Wrapped Up in the Commotion: Or, 2000 ways to stock a New Year’s party.
So, you didn't win the LifeSavers sweepstakes that would have sent you to Hawaii to celebrate New Year's. And you don't feel like shelling out $1,000
Promoting from Within
I'll be honest with you. I probably don't know what I'm talking about.I had a little background in advertising and marketing when I came to promo at the
INTERNET: Piggy Backed
Online couponer CoolSavings.com joined the offline advertising fray with a $15 million TV and radio campaign casting its piggy bank mascot as ceo (although
Take Your Places and . . . Action!
Rapidly, almost insidiously, the World Wide Web has engulfed nearly every aspect of our lives. Before most of us even learned the phrase "universal resource
THE PERFECT
Choosing DVC as the one promotion agency to represent the decade of the `90s was no small task for promo's editorial staff. We think our pick's a good
Body Counting: McCracken Brooks beefs up with Maier acquisition.
McCracken Brooks Communications' recent purchase of fellow Minneapolis agency Maier Marketing adds thrust to the company's goal of building a 100-person
Off-the-Rack: Web Programs
They'll help you sample, coupon, run sweeps, or do direct response on the Internet. We'll help you find out how they work and what to know before hiring
