Industrial Strength: Everyone pitched in to make DVD technology a hit in ’99.
DVD is now a household word - even if nobody's sure what the letters stand for. While debate continued over whether the future of recorded video and music
DVD is now a household word - even if nobody's sure what the letters stand for. While debate continued over whether the future of recorded video and music
How do you demo a cruise ship in land-locked cities - when the ship isn't even built yet? Invite would-be travelers to the movies. Royal Caribbean toured
Could someone please make the Internet the exclusive venue for direct marketing now? So far, all this boundless new distribution channel has done is increase
Andover, MA-based Internet marketing conglomerate CMGI agreed to pay $520 million in stock to acquire permission-based e-mail marketer Yesmail.com, Vernon
Branding isn't exactly working for Internet companies. And the bundles of cash these virtual outfits are spending on TV campaigns isn't helping the cause
Gloucester, MA-based Cyrk Inc. made a $10 million investment in Alliance Entertainment Corp., a music, video, and game distributor and a fledgling developer
Lighthouse Global Network, Chicago, last week acquired U.K.-based C&FD Ltd., which designs and produces corporate literature including annual reports,
In the U.S., 109 million volunteers do $255 billion worth of work every year.It costs charities about $25 to recruit a volunteer offline, and almost nothing
Snyder Communications, Inc. last month officially launched Bounty SCA Worldwide, a division that organizes the numerous marketing services businesses
It won't be your usual travel prize, that's for sure. The flagship Dr Pepper brand at Dr Pepper/Seven Up, Inc., Plano, TX, teamed with Touchstone Pictures