FROM Interstate To Internet
They don't even call it the information superhighway anymore, but the Internet is still putting a big twist on marketing road shows - both in the way
They don't even call it the information superhighway anymore, but the Internet is still putting a big twist on marketing road shows - both in the way
Fresh from the sale of Frankel & Co. to Publicis, Bud Frankel reflects on the legacy and the future of the promotions industry.It's a great time to be
Kraft Foods, Glenview, IL, has initiated a major push into foodservice with an expanded sales force and marketing assistance for foodservice clients.The
Leave it to NASCAR. The stock-car racing association undertook its first-ever national in-store promotion this quarter, and who did it score as retail
Looking for a good idea to borrow, license, or buy? Check out IP Network, an intellectual property marketplace that launched in December. The site hosts
Tyson Foods won the first round in its game of chicken with ConAgra, with a second skirmish set for this month.Springdale, AR-based Tyson won an injunction
Ad agency MARC USA, Pittsburgh, bought ad specialty house Winters Associates, Columbus, IN, as part of a plan to expand its promotional services. Indianapolis-based
Coca-Cola, Atlanta, last week tapped chief marketing officer Charles Frenette to lead its European division and named Minute Maid president Stephen Jones
Holiday shoppers who cleaned up on discounts and deals offered by dot-coms could have found even more of a bargain at the aptly named more.com, a four-month-old