Sharpening the POINT OF PURCHASE
They're spending nearly $14 billion a year on P-O-P, and marketers are eagerly seeking ways to get a bigger bang for those bucks.Priming the impulse-buying
They're spending nearly $14 billion a year on P-O-P, and marketers are eagerly seeking ways to get a bigger bang for those bucks.Priming the impulse-buying
Procter & Gamble's Dryel fabric care product promises to save consumers a bundle in costs and time previously devoted to dry cleaning. When P&G was planning
Just how low can point-of-purchase advertising go? Right onto the floor, as it turns out, with Marking Specialist/PTI's latest in-store attention grabber.
They may reside in the virtual world, but dot-coms are spending real money to attract flesh-and-blood patrons.With costs often running into the seven
Your customers won't have to slather sunscreen over those hard-to-reach facial areas with The Spoiler, a hat with a simple proposition: flaps on the side
Magnets are not just for metallic kitchen appliances anymore. The Magic Wall is a board made of oak tag with a steel insertion that can be printed with
Russell Bowman and Paul Theroux present a nuts-and-bolts industry overview in Promotion Marketing Tools & Resources.Chapter One: The BasicsUnderstanding
New York City-based marketing services consolidator Hawkeye Communications struck again last month by acquiring Cohesion Marketing, a Seattle shop that
Internet service provider Phoenix Networks, St. Louis, took on ersatz actor Tom Arnold as an investor and consultant. The company put its newest shareholder
Everyone has at least one relative who's addicted to Glade, habitually snaking through the furniture to combat cigarette smoke, foot odor, burned chili,