The Profiler
Chicago-based nCognito Interactive Systems has announced a new Demographic Profiling System for anonymously collecting and tracking of consumer habits
Consumer Marketing
Star Power Preview
The next event on the entertainment marketing calendar is the Promotion Marketing Association's Star Power conference, which will take place May 23-24
Just Rewards
Dallas-based e-rewards has launched a "by invitation only" e-mail rewards program for consumers. e-Rwards members choose what topics they're interested
Teacher’s Pets
The first-ever report card on America's youngest students finds that most come prepared to learn. Nearly all children entering kindergarten - 94 percent
Trying My Patience
Do, or do not. There is no try." - Yoda.One of the most oft-used phrases at the American International Toy Fair in New York City - the be-there-or-be-square
Davidson Disappears
Lighthouse Global Network is beaming a new signal.The Chicago-based holding company last month restructured its $30 million marketing services division
Product Recall: The latest PPAI show served up some memorable premiums.
Promo's unofficial premium scout, Richard Baron of promotional product supplier In Sight, Lancaster, PA, kept his eyes wide open while traipsing the aisles
The Real Toy Story
Promotion marketing is the main ingredient in Toys "R" Us's rebound recipe. Will the strategy work?The toy business isn't always fun and games.For Toys
Open Wide and Say `Ugh’
Women are down on docs, according to the 1999 Health Confidence Survey (HCS), which measures public attitudes on healthcare. The annual report from the
Looking for the Best in the U.S.: Call for entries to the PRO Awards 2000.
Marketing agencies across the U.S. are already submitting entries to promo Magazine's PRO Awards 2000 program. Now in its 10th year, the PRO Awards continue
