Pack-Your-Bag Perks
When the economy is good and the job market is tight, tempting travel programs can help companies attract and retain motivated employees. Each year, the
Consumer Marketing
POLK SHEDS CONSUMERS
Detroit-based R.L. Polk & Co. sold its Consumer Information Solutions direct-marketing division to Equifax, Atlanta, for $260 million. The purchase gives
`Globe’ Trotting: APMA assumes World PRO Award stewardship overseas.
British promotion agency The Marketing Store Worldwide cleaned up during the ninth-annual Sales Promotion Consultants Association's Best Awards ceremony,
HAVAS BUYS SNYDER
In a deal that creates the world's fourth-largest advertising communications conglomerate, Bethesda, MD-based Snyder Communications was acquired by Paris-based
Quaker Enters Functional Foods
Oatmeal's healthy plot has thickened. Makers of the miraculous mush - "Oatmeal helps reduce cholesterol," its familiar cylindrical package boasts - Quaker
Think Smaller
POP-TV, a division of MPO Videotronics, a Newbury Park, CA, supplier of retail video-marketing equipment, has introduced Shelf TV. These compact in-store
Dimensionalized Derriere Daguerres: Dorky, or Diabolical?
It was an in-pack premium to arouse the Creature from the Black Lagoon.Titillating target-audience testosterone, the folks at Sports Illustrated tipped
Online Coupon Debate
One of the biggest issues within the Internet industry is that of online privacy and its impact on consumers. But there is another evolving issue that
So Much for TARGETING
Whoops.Packaged goods companies may have gone too far targeting their coupons and are now shifting back to broad-reach programs.Or maybe they've just
Asian Persuasion
While millions of U.S residents were sweating out the Jan. 1 arrival of the year 2000 a few months ago, a certain portion of the country was happily anticipating
