How to Add Meaning and Purpose to Marketing
Meaningful marketing is the new norm and the key stakeholders—the brand, the shopper and the retailer—each play a critical role
Meaningful marketing is the new norm and the key stakeholders—the brand, the shopper and the retailer—each play a critical role
Bruce Henderson, CCO, Jack Morton Worldwide, on shaping consumers and marketers narrative so that it contributes positively to a brand’s overall narrative.
Engaging prospects and getting them to convert continue to be one of the biggest lead gen challenges and conversion concerns are on the rise.
Companies that sponsor organizations that serve a similar purpose as their underlying mission are extending their purpose outside of their four walls in a very meaningful way.
No matter the sector, brands can use experiential marketing to affect the customer experience.
Check out three industries that are putting more resources into experiential strategies this year: luxury, automotive and tech.
Liesel Kipp, SVP product and design, Scripps Networks Interactive, gives us the details on the new HGTV chatbot on Facebook Messenger.
Over a plate of the new BBQ Crispy Chicken, Andrea Zahumensky and I chatted about the splashy launch campaign.
The role of chief marketing officer has been elevated from brand and marketing plan manager, to enterprise-wide revenue driver.
A partnership with Chef Jeff Mauro helps kids expand their taste palates and get more involved in cooking.