Another Brilliant Idea
One more sign that not everything in life is moving into the paperless cyber realm: International Holographic Paper, Chalfont, PA, has introduced Starshine
One more sign that not everything in life is moving into the paperless cyber realm: International Holographic Paper, Chalfont, PA, has introduced Starshine
Many sales representatives for promotional products are leaving the bulky catalogs and cumbersome brochures behind when they go on sales calls. Instead,
Paris-based Publicis Group acquired a majority stake in Los Angeles-based Winner & Associates, gaining a stateside presence in the U.S. p.r. market. Winner's
Embroidered patches are still popular among consumers. New patches from Redding, CA-based Performance Promotions can be customized graphically and presented
It's a key chain. It's a phonecard. It's a mini-flashlight. No, it's all three. Just released from Hollywood, FL-based PhoneCard Express, the flip-phone
Comerica really stepped up to the plate when the home team decided to build a new baseball park. The Detroit-based banking company went deep into its
Kellogg plays up promotion to pull out of a sales crunch. Can the Grinch and Pokemon bring snap, crackle, and pop back to the cereal aisle?It was the
Dismar Corp., a Pennsauken, NJ-based printer, is offering a new line of ready-to-ship sign kits for seasonal, holiday, and special sales promotions. The
Once considered a Pokemon-level fad, Lyrick Studios' Barney & Friends quietly turned into an evergreen property in the late 1990s. But such staples of
In-store sampling time and again proves to be an effective marketing tactic for new products, product relaunches, or brand re-enforcement. The impact