Another Brilliant Idea
One more sign that not everything in life is moving into the paperless cyber realm: International Holographic Paper, Chalfont, PA, has introduced Starshine
Consumer Marketing
The Digital Sales Pitch: Web-based business boosts revenues 12.1 percent.
Many sales representatives for promotional products are leaving the bulky catalogs and cumbersome brochures behind when they go on sales calls. Instead,
OBTAINING A WINNER
Paris-based Publicis Group acquired a majority stake in Los Angeles-based Winner & Associates, gaining a stateside presence in the U.S. p.r. market. Winner's
Leave ’em In Stitches
Embroidered patches are still popular among consumers. New patches from Redding, CA-based Performance Promotions can be customized graphically and presented
Dial `P’ for Premium
It's a key chain. It's a phonecard. It's a mini-flashlight. No, it's all three. Just released from Hollywood, FL-based PhoneCard Express, the flip-phone
Talkin’ Baseball
Comerica really stepped up to the plate when the home team decided to build a new baseball park. The Detroit-based banking company went deep into its
Breakfast in Battle Creek
Kellogg plays up promotion to pull out of a sales crunch. Can the Grinch and Pokemon bring snap, crackle, and pop back to the cereal aisle?It was the
Signs of the Times
Dismar Corp., a Pennsauken, NJ-based printer, is offering a new line of ready-to-ship sign kits for seasonal, holiday, and special sales promotions. The
As Easy as ABC: Barney teaches Lyrick Studios, Wal-Mart to play nice.
Once considered a Pokemon-level fad, Lyrick Studios' Barney & Friends quietly turned into an evergreen property in the late 1990s. But such staples of
What’s In-Store: Tips for avoiding hidden in-store sampling costs.
In-store sampling time and again proves to be an effective marketing tactic for new products, product relaunches, or brand re-enforcement. The impact
