New World Record: Saban, Wal-Mart make a sequel better than the original.
Developing an award-winning, sales-lifting, and viewership- driving promotion is a difficult-enough task. Creating a second-year campaign that tops the
Developing an award-winning, sales-lifting, and viewership- driving promotion is a difficult-enough task. Creating a second-year campaign that tops the
Roche Laboratories mapped new territory with the first mall tour for a prescription drug. This could be habit-forming.Cooking demos and pedometers. That's
Couponing continued its resurgence in 1999, with spending up 8.2 percent to $6.98 billion due to increases in distribution, average face value, and expiration
Perhaps the coolest way to get a fragrance literally on the skin of millions of consumers, the scented tattoo from New York City-based Arcade Marketing
There's a new diner at the feeding frenzy of conglomerates gobbling up promotion agencies. This time, mid-sized shops are being served.GEM Group, an Atlanta-based
We field a lot of calls at promo from brand managers, agency executives, researchers, and other industry types looking for information."Can you tell me
Online consumers don't trust direct marketers to self-regulate spam and support government restrictions on e-mail campaigns.That's the conclusion of a
The 24-year-old blonde who leaves a telltale smudge on the neck of her date isn't the prime buyer at the lipstick counter. It's her older sister, married
Marketers are increasing their focus on promotions. Agencies and suppliers are flourishing despite shifts in the industry's composition. And the Internet
Behind the virtual shopping malls and electronic coupon systems, there are still bricks-and-mortar buildings brimming with merchandise, brochures, prizes,