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How to Integrate Experiential into a Larger Business Strategy
By learning how to measure events marketers can justify their expenses to the C-suite.
By learning how to measure events marketers can justify their expenses to the C-suite.
Digital is reimagining and reinventing every aspect of how businesses operate.
With the call for 2018 PRO Awards underway—the deadline is March 23—I took a look back at this exceptional campaign to ferret out what made it so spectacular.
Saatchi & Saatchi got together with Structural Graphics and together they threw every notion of caution to the wind.
When he’s not busy defending the nation of Wakanda, Marvel’s Black Panther can teach marketers a thing or two about building demand for a new property.
The stats make the case: 84% of marketing organizations are implementing or expanding AI and machine learning this year. Here's what you need to know.
Stacy's Pita is showing its support for Women's History Month through its packaging.
A large range of specialized products posed a hurdle in the path-to-purchase of consumers who had little knowledge of bikes.
In a bid to attract more women to its brand Johnnie Walker Black Label has unveiled Jane Walker.
Pairing PR and influencers helps rebuild organic trust in consumers, drive word of mouth, and even shore up public relations efforts.