Distributor Dilemmas
R.J. Reynolds Tobacco Co. is awaiting a trial date in its racketeering suit against a wholesaler and four retailers that allegedly stole promotional funds
Consumer Marketing
ACQ-RED HED
New York City-based J. Walter Thompson, a unit of the WPP Group, acquired database marketing agency Go Direct Marketing. Operating from Toronto and Vancouver,
EVERYBODY WINS
These days, good games weave their play into product use.Look at Coca-Cola's summer effort, It Could Be Your Next Coke: Coke drinkers pop the false top
ON TARGET
I cannot tell you how much I enjoyed reading Betsy Spethmann's column a few moments ago ("Off Target," June promo). It's about time another sane human
NEWS ANALYSIS: Packaging a Wallop
Blockbuster acquisitions are swinging the power pendulum back toward manufacturers.Marketers joke about supermarket consolidation shrinking the universe
START THE PRESSES: Cool stuff printers are hawking right now.
Spinformation: Spin the Bottle for the Zeros. A two-ply label has windows on the top layer that spin to reveal the bottom layer. It can make pictures
HITTING THE TARGET
Maxxcom, Inc., Toronto, a full-service marketing communications organization, purchased a majority interest in direct-marketing agency TargetCom, Chicago.
August 1, 2000
ALTERNATE PLANS
Alternate Marketing Networks, Grand Rapids, MI, made two recent acquisitions designed to bolster its marketing services. The purchase of Mira Loma, CA-based
LICENSING: Friends of Harry
Burbank, CA-based Warner Bros. last month released the list of licensees for its much-anticipated Harry Potter flick, which is scheduled to hit theaters
