An Open Letter to Warner Bros.
Please be gentle with Harry Potter.I know it seems strange to be overprotective of a fictional 14-year-old who has survived five brushes with death (so
Consumer Marketing
Globe Trotting
APMA makes awards show a glitzy, international affair.Anything called the Globes needs to be big.That was the thinking at the Association of Promotion
Survivors: Big Ideas That Snuck Through
Truth is, most promotion offerings barely cut it. Between weak incentives and strong caveats, watered messages and dry creative, the Truth Tribunal wades
Trading Places
Cannondale study sees some light at the end of the inefficiency tunnel.Can't live with it, can't live without it" has long been the attitude of packaged
Betty Crocker, Doughboy to Wed
Mark down 2000 as the summer of the packaged goods mega-merger. The dust hadn't even settled on Philip Morris's planned acquisition of Nabisco (August
Mint Condition
Money talks, and the government is raising its voice.Every day, more and more consumers and commuters have a little Sacagawea in their pockets. Credit
Soul Food
Kraft Foods visits African-Americans at home to help grocers reach them in stores.When Kraft Foods wanted to define the "essence of Mom" among African-Americans,
And the Nominees Are …
Announcing finalists for the PRO Awards 2000. Well-known names and little-known companies. New products and ageless brands. Highly visible campaigns and
Wonders of the Premium World
PPAI'S PYRAMID WINNERS STRUCK THE RIGHT CHORDS WITH CONSUMERS AND CLIENTS ALIKE.Successful premium programs come in all shapes, sizes, and budget levels,
Free Love
AFTER DECADES IN THE STEPCHILD ROLE, PROMOTIONAL PRODUCTS GET THEIR DUE.Long considered a weak sister tactic in the marketing arsenal, promotional products
