Wonders of the Premium World
PPAI'S PYRAMID WINNERS STRUCK THE RIGHT CHORDS WITH CONSUMERS AND CLIENTS ALIKE.Successful premium programs come in all shapes, sizes, and budget levels,
Consumer Marketing
Free Love
AFTER DECADES IN THE STEPCHILD ROLE, PROMOTIONAL PRODUCTS GET THEIR DUE.Long considered a weak sister tactic in the marketing arsenal, promotional products
Illegal Motion
For it's next trick, the WWF tries its extreme formula out on football.Vince McMahon is at it again. Having blurred the lines between sports and entertainment
Core Competencies
Here's an example of the message I was trying to relay in my June column ("Who You Calling a Promotions Agency?"), that marketing agencies trying to distance
ADVANTAGE: BRANDS
US OPEN SPONSORS TAKE THEIR GAMES OFF THE COURT WITH ACTIVATION STRATEGIES WORTHY OF A GRAND SLAM EVENT.Once a year - and only once a year - Manhattan
ALL- ACCESS PASS
SFX HAS SPENT THREE YEARS AMASSING A LIVE-ENTERTAINMENT EMPIRE. NOW IT WANTS TO PUT CORPORATE PARTNERS CENTER STAGE.Don't know what N Sync, Ozzy Osbourne,
Wireless: Look Before You Beep
They beep, they buzz, they ring, they vibrate - everywhere . . . in restaurants, board rooms, and movie theaters; in planes, trains, and automobiles,
What’s on the Horizon
WHEN IT COMES TO TRAVEL INCENTIVES, `LOCATION, LOCATION, LOCATION' IS NO LONGER THE GOLDEN RULE.Travel giveaways are among the most popular and effective
TOOLS
SEPTEMBER 2000 Picture This We've got Helmet Cam in football, Catcher Cam in baseball, and now StickerCam in the promotional game. It's a tabletop machine
Gold Mining
LIMA's Licensing Excellence Award winners have a few things in common.Peruse the list of companies that earned Licensing Excellence Awards from the Licensing
