ADDITIONAL SIDE EFFECTS
DIRECT-TO-CONSUMER MARKETING OF PHARMACEUTICALS MAY BE EFFECTIVE, BUT IT'S STILL NOT SAFE FROM CONTROVERSY.You know you've arrived - for better or worse
DIRECT-TO-CONSUMER MARKETING OF PHARMACEUTICALS MAY BE EFFECTIVE, BUT IT'S STILL NOT SAFE FROM CONTROVERSY.You know you've arrived - for better or worse
E-mail is beginning to creep me out.I got a disconcerting pass-along from a friend - a chain letter of sorts - that asked about a dozen personal questions.
Iain Ferguson, ceo of The Sales Machine Euro RSCG, named president of the Association of Promotion Marketing Agencies Worldwide, Stamford, CT. Neil Contess,
Volume, profit, and share are the spice of a client's life. Tell me what you want, what you really, really want."The Spice Girls, a musical group known
january Trends: Keebler's Southern California Soccer Consortium and Rosie O'Donnell's Chub Club prove that tapping into consumer touchpoints (such as
Makers of baby products try to beat the stork into expecting households.When Janice Uhlin-Rowe of Charlotte, NC, became pregnant for the first time five
For all their cost-effectiveness and accountability, incentive-based promotions still operate in a highly regulated - if not outright prohibitive - environment
San Francisco-based stored value card provider Zowi Corp. last month relaunched its flagship CobaltCard under the American Express brand.Zowi's private-label
Remote Patrol Customers spend more time on the couch than anywhere else. (This is not documented, just our opinion.) Capitalize on that sad fact by getting