Walking the Tight Rope
Rebates have always been a double-edged sword. They can stimulate sales on high-cost, slow-moving products, but can dilute brand equity and cut into profits
Consumer Marketing
90 Days to a Better Brand
health clubs around the nation will see memberships increase this month as millions of Americans begin running, lifting, and climbing stair after stair
Covers and Uncovers
This wasn't planned as a swear word-and-swimsuit issue. It just happened that way. Yes, senior editor Betsy Spethmann was the first one who said dirty
smoke.com
You've got a long way to go, baby. Legal and tax challenges have hit the booming online tobacco business as states seek to limit direct cigarette sales
Ogre Orgy
DreamWorks, Glendale, CA, this spring unleashes its largest promotional slate ever with a multi-partner package for Shrek, a CGI tale about the adventures
Value Ads
It's ironic, really, to see an image ad for Happy Meals. McDonald's turned up the emotional volume on Happy Meal ads last month, breaking its most extensive
Reviving the couch potato
In the early 1990s, before the Internet explosion, pundits heralded interactive television, or ITV, as the new media gateway to the Great Unwashed. Greater
March 1, 2001
We Are the Children
KEEPING KIDS EDUCATED AND HEALTHY IS A MAJOR GOAL FOR MARKETERS.The key to a good relationship is the chemistry between partners. Bogie and Bacall had
Preparing a Safety Net
The Web provides a Wide World of promotional opportunity - but also a new window of peril.It is wonderfully ironic that the once-insignificant dot is
