Crunching the Numbers
POPAI's new measurement study gives P-O-P a leg to stand on.
POPAI's new measurement study gives P-O-P a leg to stand on.
Each year, the Society of Incentive Travel Executives, New York City, presents its Crystal Awards to the most innovative, the most enticing, and the most
Sports & Entertainment Direct, Marietta, GA, tapped as direct marketing promotional agency for Billings, MT-based Kampgrounds of America. August, Bishop
PPAI's 2000 Pyramid Award winners prove there's power in premiums. Each year, Dallas-based Promotional Products Association International (PPAI) conducts
Speedy Office Connections At-work broadband access is growing at lightning speed. The number of people with increased bandwidth at the office will more
The mass merchandise shakeout continues. This time, promotion plays a crucial role. The top-of-the-heap battle is between Kmart, Target, and Wal-Mart,
SAN FRANCISCO TREAT In an effort to elbow its way further into the Internet arena, Boston-based Hill, Holiday, Connors, Cosmopulos signed a letter of
Coke's exclusive tie-in doesn't predict Hollywood's future. Don't expect studios to start delivering one-partner projects despite the landmark deal between
Out to activate ties to the 1999 Chick-fil-A Ladies Professional Golf Association charity tournament in Atlanta, wireless telecom Nextel Communications