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True North acquisition extends Interpublic's dominance in the promotion market.
True North acquisition extends Interpublic's dominance in the promotion market.
Web mining fuels 9.0 percent rise in spending.
Nice girls did not finish last in the 2001 Licensing Excellence Awards. Properties featuring female characters Powerpuff Girls, Barbie, and Eloise were
AGs contend ads, matchbooks still target kids.
Sponsors target niche properties and activate, activate, activate.
Heineken throws a winning party for the Billboard Latin Music Awards.
Rug Cleaner Consumer Profile
Promotional product spending again posts double-digit gain.
A timeless property and a timely actor turned Universal's Grinch campaign from green to gold.