Music: They’ve Got the Beat
General Mills, Get Music had shoppers dancing in the aisles.
General Mills, Get Music had shoppers dancing in the aisles.
The need for results sends P-O-P spending up 18.1 percent.
The Grinch and Universal Pictures top an impressive list of EMMA winners. Why entertainment tie-ins? They work. Technology is advancing and media is fragmenting,
Consolidation took its toll as coupon spending slid in 2000.
Food is the main ingredient in current fast-food promotions.
The Simpsons Global Fanfest scored around the world.
What is the difference between an opinion and a substantive comment? You don't know either?
Supplier shakeups, brand consolidation hold growth at 3.9 percent.