Phoning for Godot
I had a pet peeve when I started out my career on the Agency side. I used to telephone my clients, prospective or current, and leave a message for them
I had a pet peeve when I started out my career on the Agency side. I used to telephone my clients, prospective or current, and leave a message for them
Detroit-based Ford Motor Co.'s nascent iDentify licensing unit in June acquired The Beanstalk Group, New York City. Ten-year-old Beanstalk handles licensing
Irvine, CA-based Lincoln Mercury late this month heads back to the United States Tennis Center in Flushing, NY, for the second flight of a five-year,
Who knew photos could be footwear? Nike did. The Beaverton, OR-based apparel giant saw Polaroid's popular i-Zone instant pocket cameras as a hook to reach
Few retail sectors have it tougher than department stores these days. As mass merchandisers enhance soft goods and cosmetics offerings, niche specialty
Don't stop the presses. Rebates, celebrity endorsements, games, sweepstakes, and contests, cross-promotions, and coupons galore make in-print promotional
Simon Worldwide (formerly Cyrk, Inc.) announced that co-ceo Allan Brown would assume all ceo responsibilities following the resignation of co-ceo (and
Tom Christal's first job in retail was to throw away all the P-O-P that never got used: the stuff that came too late, or was the wrong size, or was never
It's summer and consumers are exploring the great outdoors. So what's a cable network to do when many of its viewers hit the beaches and parks? Join them,
Promotion Sales, Ltd., Stamford, CT, selected by U.K.-based Highwaystar.com to produce, fulfill, and distribute Web-based merchandise. Benoit, Twomey