Phoning for Godot
I had a pet peeve when I started out my career on the Agency side. I used to telephone my clients, prospective or current, and leave a message for them
Consumer Marketing
Ford Climbs the Beanstalk
Detroit-based Ford Motor Co.'s nascent iDentify licensing unit in June acquired The Beanstalk Group, New York City. Ten-year-old Beanstalk handles licensing
Second Set
Irvine, CA-based Lincoln Mercury late this month heads back to the United States Tennis Center in Flushing, NY, for the second flight of a five-year,
Running the Brand
Who knew photos could be footwear? Nike did. The Beaverton, OR-based apparel giant saw Polaroid's popular i-Zone instant pocket cameras as a hook to reach
DEPARTMENT STORES: Fashion and Compassion
Few retail sectors have it tougher than department stores these days. As mass merchandisers enhance soft goods and cosmetics offerings, niche specialty
Clutter: Extras, Extras!
Don't stop the presses. Rebates, celebrity endorsements, games, sweepstakes, and contests, cross-promotions, and coupons galore make in-print promotional
AGENCY MOVES
Simon Worldwide (formerly Cyrk, Inc.) announced that co-ceo Allan Brown would assume all ceo responsibilities following the resignation of co-ceo (and
TRADE PROMOTION: Going for Broke
Tom Christal's first job in retail was to throw away all the P-O-P that never got used: the stuff that came too late, or was the wrong size, or was never
Special Report: Entertainment Overdrive
It's summer and consumers are exploring the great outdoors. So what's a cable network to do when many of its viewers hit the beaches and parks? Join them,
ACCOUNT ACTION
Promotion Sales, Ltd., Stamford, CT, selected by U.K.-based Highwaystar.com to produce, fulfill, and distribute Web-based merchandise. Benoit, Twomey
