On Course
When it comes to dominating the PGA Tour, no one compares to Buick except maybe Tiger Woods. The Flint, MI-based General Motors brand has been a tour
Consumer Marketing
Warped Views
Go backstage at The Vans Warped Tour and you come home with Yoo-Hoo on your lips. It's funny how a guy can get to like Yoo-Hoo in one afternoon. The distinctive
Pitching for the Industry
Given the economic challenges that most marketers are facing today, it's no wonder that the best of them are seeking the expertise of promotional marketing
WHAT A TRIP!
As experiential marketing moves from buzzword to mainstream strategy, brand managers are intensifying their quests to connect with consumers in new ways
MARKETING SERVICES
The National Association for Retail Merchandising Services (NARMS), Plover, WI, named the following officers: chairman Ralph Bartolotta, president of
The Price Is Righter
There's nothing quite like sampling day at the supermarket. Placed strategically throughout the store are tables presided over by demonstrators handing
STILL TICKING
What a difference a year makes. In 1999 and 2000, the promotional products industry was on a roll. According to a recent survey from Promotional Products
ACCOUNT ACTION
Porsche Cars North America, Inc., Atlanta, selected marketing software maker Veridiem, Inc., Maynard, MA, to oversee performance management. Woolf Associates,
September 1, 2001
LETTERS
CONSOLIDATION CONCERNS In a story entitled Moving Targets (May PROMO), you report that while the in-store services sector increased 3.9 percent, Growth
