IPROMOTE: Down for the Count
Remember when the Internet promised not only to change the way consumers shopped, but the way they paid for purchases as well? Move over, Confederate
Consumer Marketing
Avoiding Catastrophe If Your Online Partner Goes Belly Up
You've already committed several million dollars' worth of offline media exposure (including your very own product packaging). Then you learn that your
NEW AND NOTEWORTHY TOOLS
Jumping Off the Shelf E Ink Corp., Cambridge, MA, introduced Ink-In-Motion, an electronic component that can be added to point-of-purchase displays and
MARKETING SERVICES
Clarity Incentive Sytems, Inc., New York City, named Luis Folhadela Oliveira managing director of its European office in Lisbon, Portugal. Helen Everett
ENTERTAINMENT PROPERTIES PREVIEW: Hollywood Connections
It's an interesting time to work in entertainment marketing. The proliferation of cable TV and the Internet has provided more tie-in opportunities, but
CLIENT SIDE
Burger King Corp., Miami, promoted Dana Frydman to vp-product marketing and Marco Moretti to vp-marketing research. Also, DeeDee Drays named senior director-alliances
ACCOUNT ACTION
Miami-based Club Med North America selected IQ Commerce Corp., Saratoga, CA, to develop and implement an online promotional campaign. Also at IQ Commerce:
Responsibility Marketing
God, I love an ad that says Shape up. I've noticed them more and more the last few months. My favorite is the Citibank TV spot where the fire and police
The Glassware Consumer
Whether it's an afternoon barbecue with punch bowls and lemonade pitchers or a candlelight dinner with spotless wine glasses, summer entertaining brings
Special: 100 Years of Marketing Magic
1901 Walter Elias Disney is born Dec. 5 in Chicago. 1923 The Disney Brothers Studio is founded by Walt and his brother, Roy, in October. 1928 In November,
