Account Action
San Francisco-based Mypoints.com, Inc., selected by FTD.com, Downers Grove, IL, to conduct an e-mail marketing campaign. Atlanta-based infinitee named
Consumer Marketing
Acquisitions
LION FOR SALE Legendary movie studio Metro-Goldwyn-Mayer put itself on the auction block with an all-stock asking price of $7 billion (the company is
Make and Modeling
Summer is fast approaching. And with it comes the high season for mobile marketing. An endless caravan of customized cars, expanded vans, and big rigs
The Hands of Time
When I graduated from U.C. Berkeley with a bachelor's degree in History, then-governor of California Jerry Brown said at our commencement, History. Well,
History in the Making: The Most Significant Promotions of the Last 15 Years
1 McDonald's Monopoly (1987) Monopoly marathons at the summer cabin are kid stuff compared with the mileage McDonald's has gotten from its use of the
Anti-Cloning
There will be no Joy of Pepsi in hyperspace this time around. Pepsi-Cola Co. has opted to forgo any marketing activity connected to the May 16 release
Guest Column: Nothing Happened Until Now
If you happened to doze off 15 years ago and have just now begun to stir, not to worry. You didn't miss much. Except for one teensy development that might
Agency Moves
Montemayor y Asociados, San Antonio, TX, named Zifa Esparza senior vp-director of account development and Marco Antonio Garsed promotions director. The
New and Noteworthy
STAR INSURANCE Wondering how to avoid signing a celebrity endorser who's going to be all washed up by the time your campaign rolls out? E-Poll, Encino,
Where are they Now?
1995 June: Mark Shapiro Then: The ceo's discipline-neutral approach to marketing made independent Louis London the subject of PROMO's first cover photo
