May 1, 2002
We've given a 10-year tune-up to the PROMO 100. Try to rank promotion marketing agencies by ad-industry standards and, more often than not, you'll come
SECRET ADMIRER Merchandise agency Bensussen, Deutsch & Associates, Seattle, acquired Los Angeles-based Secret Identitee, a promotional products supplier
When the USS Carl Vinson and the USS Sacramento returned to Bremerton, WA, in January after a tour overseas, there were more than loved ones on the dock
White Plains, NY-based Snapple Beverage Group named Lewis Goldstein director of communications, which makes him responsible for developing promotions,
UNLIKE ITS PREDECESSOR, SPY KIDS 2 IS SUPPOSED TO BE A HIT. Los Angeles-based Miramax Films' Dimension division looked like a big winner last spring when
DIRECT TO VIDEO Blockbuster, Inc., Dallas, is offering the Blockbuster Bonus Pak, a direct-mail piece that can target various segments of the chain's
Dog urine was the last straw for Lorillard Tobacco Co. The Greensboro, NC-based company sued anti-tobacco nonprofit American Legacy Foundation, Washington,
HINGE BENEFITS Madison, WI-based Lifeline's new personal HinGym takes a total body workout anyplace that has doors. Exercise the back, arms, chest, legs,
This year, New York City-based Society of Incentive Travel Executives (SITE) streamlined its annual Crystal Awards for outstanding travel incentive programs