3 Ways to Turn a Short-Term Sponsorship Into a Long-Term Engagement
Want to prevent your one-time branding moments from becoming flashes in the pan? Try on these three techniques that continuously put your product top of mind.
Want to prevent your one-time branding moments from becoming flashes in the pan? Try on these three techniques that continuously put your product top of mind.
Accepting limitations and rethinking your creative approach can lead to innovation in marketing, says artist Phil Hansen. Learn how he "embraced the shake."
A more disciplined approach to consumer insights research is helping Keurig better target its advertising approach.
Visa launched a new campaign this week that it hopes will get Millennial women talking more about their attitudes and behaviors around money.
If you want superpowered marketing intelligence, check out our 10 most popular consumer marketing articles for June 2018.
Superfans are your brand’s best promoters. But there’s a dark side—if you disappoint them, they can become super critics.
Kellogg has kicked off a slew of promotions tied to the wild ride of the upcoming Jurassic World: Fallen Kingdom.
Budweiser is going big for the World Cup using Snapchat despite critics worrying that the brand might reach underage snappers.
More than 100 marketers gathered in Manhattan on June 19 for the morning workshop “Marketing to Women in the #MeToo Era." Here's a wrap up of on the speakers, the discussion and the ideas shared.
Video or live action? Choosing the right format is crucial for your brand—here's four questions to ask to help you decide.