![superfans](https://chiefmarketer.com/wp-content/uploads/2018/06/superfans-850-1-160x125.png)
How to Ensure Superfans Don’t Become Super Critics
Superfans are your brand’s best promoters. But there’s a dark side—if you disappoint them, they can become super critics.
Superfans are your brand’s best promoters. But there’s a dark side—if you disappoint them, they can become super critics.
Kellogg has kicked off a slew of promotions tied to the wild ride of the upcoming Jurassic World: Fallen Kingdom.
Budweiser is going big for the World Cup using Snapchat despite critics worrying that the brand might reach underage snappers.
More than 100 marketers gathered in Manhattan on June 19 for the morning workshop “Marketing to Women in the #MeToo Era." Here's a wrap up of on the speakers, the discussion and the ideas shared.
Video or live action? Choosing the right format is crucial for your brand—here's four questions to ask to help you decide.
Brands, agencies and their campaigns were honored at the 'Marketing To Women In The #MeToo Era' event and PRO Awards Luncheon. Check out all of the winning campaigns!
Is there still such a big difference between B2C and B2B marketing? We asked experts of both sides of the fence to weigh in.
Coke joined in this week's historic summit between U.S. President Donald Trump and North Korea's Kim Jong Un using social media and a digital billboard.
How can marketers ensure spending on advertising to generate online traffic is reaching actual people? Here are five ways.
Moët & Chandon took a hiatus from advertising, but is back in a big and bubbly way with a new global ad and star-studded event.