End Family Fire Campaign Works to End Unintended Gun Deaths
The Brady Center to Prevent Gun Violence, the Ad Council and Droga5 introduced today the End Family Fire campaign.
Consumer Marketing
Burrow Sets Up in NYC Storefronts with Interactive Fortune Teller
Burrow, the furniture marketplace, has come up with an ingenious activation to interact with consumers walking along popular New York City streets.
Tinder for Car-Shopping? Cars.com says YES!
The new campaign, We Met on Cars.com, is powered by machine learning with the goal to make car shopping more personal and fun.
“Whatever Froots Your Loops” Takes on Bullying with United Way
A local campaign teaches kids about bullying through fun activities and discussions.
Multigenerational Workforce Increases Innovation, Poses Some Communication Challenges
A multigenerational workforce has its pros and cons, but most respondents to a new survey say it's a good thing.
Tweet—and a Knorr Meal will Appear at Your Door
Knorr is using social media to encourage trial of its One Skillet Meals and its new delivery service.
Six Rules for Innovative Storytelling
Consumers are bombarded with content all day long. But what sets successful innovative storytelling in marketing apart is the thoughtful and meaningful content that actually makes up the storyline.
Catch Up on July’s Greatest B2C Reads
From Hyundai, to Aperol, to Nestlé, we share what some of the biggest brands have been up to. Need some tips or advice on converting customers or rewriting your org structure? We've got that too!
Nesquik Stages First Experience—Marketer Tells All
Nesquik Marketing Manager, Jackie Jimenez, takes us behind the scenes on how its first experiential event came to be and how it all went down.
What the Military Can Teach Us About Leadership (It’s Not What You Think)
High-pressure situations, thinking fast on your feet, being able to take risks—sound familiar? Take some lessons from our Military personnel.
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