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Content Creation Tops List of Needed Marketing Skills
Content creation and amplification factor high in the top 20 job skills marketers are looking for, according to Upwork.
Content creation and amplification factor high in the top 20 job skills marketers are looking for, according to Upwork.
Three groups were surveyed—the advertising and marketing industries, academia and new hires/college students. Each group has it’s own set of issues.
Trifacta is finding success with ABM by approaching top tier targets with customized marketing programs.
At LeadsCon’s B2B Connect to Convert last month, Steve Kozek of GE Capital shared ideas about how his organization optimizes B2B data and content.
How can marketing create more content that supports c-suite engagement and boosts sales? Here's five tips.
Analytics and augmented reality are two ways healthcare marketers are reaching medical professionals, says Digitas Health's Matt McNally.
Marketers face numerous challenges when it comes to creating successful webinars, including limited resources, content and speakers, as well as determining what topics will really resonate with prospects.
Think B2B Millennials don’t matter? Think again: a new survey from Heinz Marketing and SnapApp shows Millennials are influencing and making B2B purchasing decisions.
To reach the right decision makers with the right message, politicians should to take a page out of the B2B marketing playbook. Here's three strategies for them to consider.
There’s no doubt that sales training is essential, but even the best sales people need support. Digging into what prospects really want is the answer.