The power of customer engagement, experiences and authenticity were key themes at the recent ANA Masters of B2B conference in Chicago. Here’s a recap of some of the highlights. Stanley Black & Decker Gets the Feels Passion is key to Stanley Black & Decker’s marketing strategy, said CMO Mike Simpson. “People will forget what you…
Success with inbound marketing campaigns doesn’t come automatically. It depends heavily on these 10 critical components.
Chief Marketer talked with Harte Hank's Michele Fitzpatrick and Mighty & True's Kevin Kerner to get ideas on incorporating B2B direct mail into a multichannel strategy.
Is there still such a big difference between B2C and B2B marketing? We asked experts of both sides of the fence to weigh in.
Today's B2B ecommerce models go beyond automated ordering systems, putting more emphasis on relationships and less on transactions.
Here's a how-to on achieving success through highly targeted segmentation —down to the micro level—that generates a personalized digital experience.
Upselling customers within the first three months of their contract can help companies stem churn and increase retention by 30 percent.
How can you gain subscribers, nurture contacts into becoming listeners (and vice-versa), and collect data on how your podcast is influencing ROI? Here are the tactics to consider to get your show noticed.
A variety of marketing approaches and tactics is helping Comcast Business connect with a wide range of B2B target customers.
Campaigns featuring Fearless Girl and the PGA helped top brands win big at the ANA's B2 Awards. Here's a recap.
