Access to Customer Data is ‘Hit or Miss’: CMO Council
The study looks at how today’s customer-obsessed organizations must evolve their customer data and engagement strategies.
B2B Marketing
Read All About It! 2018 Gold PRO Award Case Studies
Grab a coffee, sit back, and dive into some of the the most creative promotional marketing and brand activation campaigns to hit the marketplace.
How to Motivate Summertime Daydreamers
The Forbes Communications Council has the answers—13 of them in fact.
Constellation Tees Up Partnership With PGA
A sponsorship with the PGA has helped Constellation promote its brand by showcasing energy efficiency on golf courses.
Is Your B2B Brand Old Before Its Time?
Sometimes, a B2B brand withers due to inattention. Occasionally, the message might get lost in translation as a company’s business strategy evolves. In other instances, a B2B brand simply doesn’t age well—and external issues are as much to blame as internal problems.
How Shifting Business Strategy Can Break a B2B Brand
When an organization pivots and goes through a metamorphosis, it can be challenging for a B2B brand to catch up.
Influencers Help Xerox Set the Page Free
Set the Page Free, an ebook powered by celebrity influencers, helped Xerox create engagement and contemporary relevance for the brand.
Increasing B2B Social Screen Time With Video
Video is an essential way to engage B2B buyers—learn how brands like Avnet, AthenaHealth and Randstad are using it to connect in social channels.
What Are You Reading? June’s Top B2B & Martech Articles
Looking for some great summer reads? Check out our 10 most popular B2B & martech articles for June, featuring BNY Mellon, Cisco and more.
How Inattention Can Break B2B Brands
B2B brands that are confusing, misaligned or antiquated don’t get prospects’ attention. Here's why you need to watch your brand closely.
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