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Access to Customer Data is ‘Hit or Miss’: CMO Council
The study looks at how today’s customer-obsessed organizations must evolve their customer data and engagement strategies.
The study looks at how today’s customer-obsessed organizations must evolve their customer data and engagement strategies.
Grab a coffee, sit back, and dive into some of the the most creative promotional marketing and brand activation campaigns to hit the marketplace.
The Forbes Communications Council has the answers—13 of them in fact.
A sponsorship with the PGA has helped Constellation promote its brand by showcasing energy efficiency on golf courses.
Sometimes, a B2B brand withers due to inattention. Occasionally, the message might get lost in translation as a company’s business strategy evolves. In other instances, a B2B brand simply doesn’t age well—and external issues are as much to blame as internal problems.
When an organization pivots and goes through a metamorphosis, it can be challenging for a B2B brand to catch up.
Set the Page Free, an ebook powered by celebrity influencers, helped Xerox create engagement and contemporary relevance for the brand.
Video is an essential way to engage B2B buyers—learn how brands like Avnet, AthenaHealth and Randstad are using it to connect in social channels.
Looking for some great summer reads? Check out our 10 most popular B2B & martech articles for June, featuring BNY Mellon, Cisco and more.
B2B brands that are confusing, misaligned or antiquated don’t get prospects’ attention. Here's why you need to watch your brand closely.