B2B Marketing

Making Direct Mail Work Harder: Three Tips

October 18, 2018 |  by Julian Gratton

Here’s three tips marketers can use to ensure that their direct mail campaigns trigger a response and persuade people to buy.

Connecting With the Human Behind the Data

October 18, 2018 |  by Beth Negus Viveiros

To be effective, marketers must be able to gain the right insights from their data, and connect those insights to the buyer.

Natural Language Generation Fuels Marketing, Decreases Time to Market

October 15, 2018 |  by Michael Gerard

A strategy must be in place to leverage the large amounts of big data collected from analytics and business intelligence applications. One solution is to tap into the power of natural language generation.

6 Simple Secrets to Writing Copy with Impact

October 15, 2018 |  by J. Autumn Nelson

Check out these tips to write with impact to create irresistible content and bolster click-through rates and brand loyalty.

FBI Asked ANA for Help in Media Buying Practices Investigation

October 11, 2018 |  by Patty Odell

The FBI had begun issuing subpoenas, specifically to Haavas, in its media buying practices probe, the Wall Street Journal reported.

Attribution Still a Huge Challenge for B2B Marketers: Report

October 11, 2018 |  by Beth Negus Viveiros

B2B marketers share their hurdles for calculating marketing ROI & killer tips for improving attribution, from first to last touch and everywhere in between.

Marketers Seek More Sales than Audience Feedback on Content

October 10, 2018 |  by Beth Negus Viveiros

Nearly three-quarters of B2B marketers seek sales feedback when creating content, but only 42 percent are having conversations with customers as part of their research, according to a new report from the Content Marketing Institute.

Influencer Marketing: A 4-Step Guide to Brand Safety

October 10, 2018 |  by Patty Odell

Brand spending on influencer marketing is projected to reach $101 billion by 2020. With all those dollars going to influencer marketing, brand safety is a top priority.

Three Reasons Brands Should Control Their Social Data

October 9, 2018 |  by Jason Beckerman

Marketers know that having control of their social ad presence is important, but few have taken steps to ensure true ownership over their social data.

2019 B2B Marketing Outlook Survey

October 2, 2018

In this exclusive annual survey report, Chief Marketer uncovers how B2B marketers are investing their time and money to boost engagement, conversions and ROI.