6 Tips for Choosing the Right B2B Influencer
If your brand is in the market for a B2B influencer, you probably can’t afford a big celebrity. But chances are, you don’t need one anyway.
B2B Marketing
4 Top Trends: Marketing Leaders Sound Off
Marketing leaders from brands like HubSpot, Engagio, Naspers, OWOX BI and more share their opinions on top trends you need to watch.
Hiscox Debuts Barcode Campaign to Target Small Businesses
Hiscox launched a new campaign this week designed to highlight the unique insurance needs of small businesses.
10 Trends for Managing Brand Reputation
Brand reputation often hinges on whether a company actually delivers on what it promises consumers.
Proving the Value of PR
Here are four tips to help prove the value of PR in marketing to your company's c-suite.
B2B Manufacturers Fall Short in Digital
B2B manufacturing firms are falling short when it comes to digital experience, according to a new report from Gartner.
How AI Is Poised to Disrupt, Transform, and Improve the World of Affiliate Marketing
Affiliate marketing, in particular, is poised to reap the benefits as marketers increasingly adopt more AI optimization techniques.
AI Could Drive Double Digit Marketing Growth
Less than one in five B2B firms are using AI, but the majority of those already on the AI train are forecasting a double-digit lift in the next two years.
Want a Great Presentation? Find Your Center of Gravity
Consider these steps to find your center of gravity to keep the audience —and the presenter—focused and engaged with your presentation.
Citrix Drives Awareness With Red Bull Racing Partnership
Citrix CMO Tim Minahan shares how the brand is leveraging a partnership with Aston Martin Red Bull Racing to create engagement with B2B decision makers.
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