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B2B Video Length Drops, but Engagement Increases
The typical length of a B2B video is getting shorter, but viewers are watching longer, according to a new report from Vidyard.
The typical length of a B2B video is getting shorter, but viewers are watching longer, according to a new report from Vidyard.
A strong presentation bridges the gap between a creative’s vision and a client’s perception and can lead to buy-in or outright dismissal.
Rockwell Automation is launching the You Make It Challenge, a STEM competition designed to engage the next generation of makers and innovators.
Think a bulldozer is an analytical, emotion free purchase? Think again, says Victoria Morrissey of Caterpillar. Emotion—and risk—play a huge role in B2B.
Millennial B2B buyers are more influenced by sustainability and after-sales support rather than price and quality, according to a new report.
Of the 610 million users on LinkedIn, would you guess that more than 50 million are in manufacturing? Here's why you need to engage these B2B professionals.
Eighty-one percent of B2B marketers see digital transformation as key for their business, but over three-quarters see it as a complex process.
Execs from top B2B firms like ingredients manufacturer Univar and component provider Molex discuss the impact of agility and metrics on their organizations.
You do great work for your clients, but do you treat your own marketing agency with the same care and commitment?
Most presentations on brand strategy don’t typically begin with an apology, but the market position of Boeing is anything but typical.