Content Helps Toast Serve Tech to Restaurateurs
Live events and educational content are helping Toast connect with busy restauranteurs in need of technology solutions.
B2B Marketing
GDPR: 3 Tips for Compliance
With legislation similar to GDPR passed in California, Brazil and Japan, giving customers a voice in how their data is used is a worldwide priority.
Back-to-School: Marketers Share the Lessons They Wish They’d Learned
We asked several marketing pros to share what was the most important thing they wished they had learned in school—but didn’t. Here’s what they said.
ABM Helps TimeTrade Improve Marketing ROI
ABM is helping TimeTrade connect with B2B decision makers, and improve conversion of top tier accounts by 20 percent.
Q&A: Budreski on LTV, B2B Engagement & Proving Marketing’s Worth
Constant Contact’s Hannah Budreski on the challenges of engaging B2B prospects who don’t want to answer the phone and building the perfect marketing team.
Avoiding Funnel Failure: 3 Tips for Lead Generation & Conversion
Here are three practical tips for how B2B marketers can drive leads, conversion rates, and bottom-line growth.
AI Helps KPMG Realign Digital Marketing Focus
A digital-first focus using AI to pinpoint prospects that are in-market is helping transform KPMG’s B2B marketing strategy.
CMO Q&A: Promethean CMO Cheryl Miller on the Education Market
Chief Marketer recently chatted with Promethean CMO Cheryl Miller, to get her take on the challenges of marketing to the K-12 education sector.
B2G: Why Marketers Shouldn’t Forget About Government Workers
Who are government workers, what topics engage their interest in social media platforms like LinkedIn and how can B2G marketers zero in on them?
5 Ideas for Innovative B2B Video Marketing
Video can help B2B brands stand out in social media and improve ABM effectiveness. Here's five ways to improve your video engagement.
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