Marketers on Fire: Clayton Ruebensaal, EVP, Global B2B Marketing at American Express
Clayton Ruebensaal, EVP, Global B2B Marketing at American Express, dishes on the brand's Business Class initiative.
B2B Marketing
Event Highlights From the Experiential Marketing Summit in Chicago
Following are a few post-event highlights from the show, from executives at companies like YouTube, Cisco, Walmart and others.
Considerations for Marketers Launching a Branded Podcast
Before investing in a podcast, brands can determine its potential value by asking these specific questions.
Marketers on Fire in 2021
Marketing industry heavyweights who caught our eye this year.
Brands on Fire in 2021
Some of the nuggets of wisdom we’ve gathered during the first half of 2021 from brands making moves in the marketplace.
Tips for Finding a Niche Idea for a Podcast
Tips for pinpointing a specific niche podcast idea that your brand can speak to.
Salesforce State of Marketing Report: New KPIs, Data Sources and Digital Engagement Tactics
Salesforce released its annual State of Marketing report this week, featuring insights and trends culled from a survey of 8,200 marketing leaders across the globe.
2021 PRO Awards Winners Announced
The editors of Chief Marketer have unveiled the winners of the 2021 PRO Awards, the world’s largest awards program recognizing excellence in promotion marketing.
Panasonic’s VP of Marketing Brian Rowley on Pandemic-Era Pivots for B2B Marketers
How Panasonic adopted a more customer-centric approach, engaged in thought leadership and launched a podcast during the pandemic.
Make Your Promotions More Rewarding
When and why do you give your customers rewards vs. discounts at checkout? We worked with Aberdeen Research to ask marketers that question, and many others. Get a summary of our findings in our new infographic, “Make Your Promotions More Rewarding.” Download it now
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