Custom Crunch
Lucky Chex? Honey Nut Trix? Fiber Puffs? Wondering if these unusual combinations will stay crunchy in milk? You may soon get a chance to find out. The Industry Standard reported recently that cereal giant General Mills is trying to personalize breakfast. The company is testing a Web site (www.myCereal.com) that allows visitors to create their own breakfast concoctions online.
In the face of all the dot-com wreckage, leave it to a packaged goods behemoth to produce an alternate reality. But General Mills won’t let kids
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