Direct Media has been named manager of two General Mills lists, including one new to the rental market.
One file, previously managed inhouse, is the Pillsbury Classic Cookbooks subscriber list. It contains 122,000 active names.
The other file is the Betty Crocker Recipes list, containing the names of 80,000 active subscribers. It has never been available for rental.
The selections for both files include gender, paid/credit card, expires, hotlines and state/SCF/ZIP. The main source–70%–is direct mail. The rest split between insert cards and renewals.
In a separate development, Direct Media has won management of the Finance Link e-mail and postal lists.
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