Digital + Social

And the winner for worst-targeted creative in 2008 goes to an e-mail campaign that arrived in my wife’s inbox just before Christmas

Should you do business with an unknown firm offering millions of compiled e-mail addresses? Don

eWayDirect has developed marketing technology designed to drive sales from customers who abandon e-commerce Websites without making a purchase, the e-mail service provider recently announced

We all want to do more with less these days. When you compare the cost of postal mail (about $1 apiece) to that of e-mail (about a penny per message)

Jack Love was shocked when clients told him another firm had offered them his customer list. But his mood quickly turned to anger. A firm called EmailAppenders

Want to see a spectacular use of confirmed opt-in? Go to HistoryBuff.com and sign up for its monthly newsletter

Internet Retailer has filed a lawsuit against EmailAppenders, alleging the data service provider wrongly claimed to have Internet Retailer’s 2008 conference attendee list for sale.

After beginning the 2008 holiday shopping season with a massive spike over the previous year in e-mail volume, America

Ireland has passed an anti-spam law under which companies sending unsolicited commercial e-mail and text messages to people in the country could face hefty fines.

Virginia