Digital + Social

E-mail service provider eDialog announced a major overhaul of its campaign management technology, including a new feature that allows marketers to A/B split test small portions of their files and roll out the winner

The economic downturn looks to have had little effect on people

Here’s a few recent anecdotes to help demonstrate how companies need to think about Twitter and its impact on their brands

Alterian has named Ivan Chalif director of e-mail product marketing.

Lyris, Inc. has hired David Fowler to serve as director of email strategy, deliverability and privacy compliance in support of Lyris

Marketing services provider eROI

EmailAppenders has failed to show up in court to defend itself against a lawsuit filed by Internet Retailer, according to the publishing firm

An alarming percentage of government agencies and leading retailers are not authenticating their outbound e-mail, leaving their brands at risk of being victimized by phishers

A comment left after a recent article in Magilla Marketing perfectly illustrated that this newsletter’s work is far from over

Average click-through rates dropped 0.1% in the fourth quarter of 2008 from the third to 5.8%, the lowest ever recorded, according to a study released today by Epsilon