Digital + Social

So you’re sitting at work one day doing whatever it is you do and an e-mail arrives from someone you’ve never met claiming

So you’re sitting at work one day doing whatever it is you do and an e-mail arrives from someone you’ve never met claiming

Usability expert Jakob Nielsen recently published a study conducted in two phases, five years apart, of close to 100 transactional e-mails

Your marketing efforts could be 100% opt-in and your outbound e-mail could still end up being blocked as spam. The problem: list poisoning

Count IBM as one marketer that has found a way to make Twitter work as a CRM tool in a business-to-business context. Big Blue has set up Twitter communities

Deleting inactive addresses from a house file may be the last thing most traditional direct marketers would do, but it’s becoming a necessity in e-mail

TIP 1: Don’t make a customer work to find your opt-out information

In a recent study by the Direct Marketing Association’s E-mail Experience Council, just 16% of e-mail DMers

Republicans are apparently passing e-mail names around like party favors.

Yeah, yeah. Puns suck, but I couldn

The U.S. Supreme Court said yesterday it will not consider reviving Virginia’s anti-spam law. And as a result, spammer Jeremy Jaynes remains a free man