Digital + Social

At least four e-mail appending and list-sales firms are claiming or have claimed the Houston P.O. box as their U.S. headquarters

Add to the list of marketers unwisely sending customers e-mail marketing messages without permission Canine Fence, makers of the original Invisible Fence

An utterly confused article about Nigerian 419 fraud that ran in Barron

EmailAppenders—the controversial data seller that several marketers have accused of ripping them off in bad e-mail deals—has reappeared with a new Web site and a new name

A letter arrived via FedEx last week from 1-800-PetMeds

More than half of Magilla Marketing readers think it

E-mail service provider Silverpop today unveiled technology that helps its clients determine when people on their lists are most likely to open a message and sends e-mails to individual addresses accordingly

Little doubt remains about Twitter’’s potential as a marketing tool, but a great debate exists about how, when and for what purposes Twitter should be incorporated into the marketing mix

Four men have been indicted on charges stemming from an alleged massive spam scheme that targeted some 8 million student e-mail addresses on more than 2,000 colleges and universities

With the official launch of its brand on the Twitter microblogging service, Church’s Chicken has announced the addition of a community-benefit element to its newly beefed-up interactive marketing efforts