Digital + Social

StrongMail Systems, Inc., has made two key appointments within its strategic services practice.

Thirty two percent of marketers either rarely or never track the performance of their e-mail names by source, according to a recent study by e-mail marketing software-on-demand provider ExactTarget

Yet another questionable firm touting e-mail lists has emerged and evidence indicates it may be related to EmailAppenders, a firm several marketers have accused of ripping them off

Recently, I received an e-mail from New York Senator Kirsten Gillibrand, the woman who took Hillary Clinton

A new study has taken a look at the best ways to grow e-mail subscriber files, but one worrisome finding is that 33% of all e-mail marketers don

Ford Motor Co. is warning customers that e-mails purporting to come from its marketing team and offering to sell 2010 models of the Fusion Hybrid for almost half the sticker price are a hoax tied to the federal bailout of the auto industry

Ten years ago this month, Seth Godin published what many marketers at the time considered to be one of the most cockamamie books they had ever read

Folks, I

In an unusual move, Ford Motor Company last week put out a statement debunking a spam e-mail that has apparently been making the rounds

Less than a month after reappearing as eAppendersWeb.com, EmailAppenders has seemingly disappeared again