Digital + Social
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Email
Stupid Political Watch: Announcing Hillary Spam!
Recently, I received an e-mail from New York Senator Kirsten Gillibrand, the woman who took Hillary Clinton
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Email
Gather, Don’t Hunt for E-mail Addresses: Study
A new study has taken a look at the best ways to grow e-mail subscriber files, but one worrisome finding is that 33% of all e-mail marketers don
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Email
Ford Warns of E-mail Scam over Fusion Pricing
Ford Motor Co. is warning customers that e-mails purporting to come from its marketing team and offering to sell 2010 models of the Fusion Hybrid for almost half the sticker price are a hoax tied to the federal bailout of the auto industry
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Email
Permission Marketing 10 Years Later
Ten years ago this month, Seth Godin published what many marketers at the time considered to be one of the most cockamamie books they had ever read
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Email
Stupid PR Watch: ‘While We’re on the Subject…’
In an unusual move, Ford Motor Company last week put out a statement debunking a spam e-mail that has apparently been making the rounds
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Email
EmailAppenders Disappears Again
Less than a month after reappearing as eAppendersWeb.com, EmailAppenders has seemingly disappeared again
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Email
BakBone Software Acquiring E-mail Firm ColdSpark
Data security firm BakBone Software yesterday announced it is acquiring e-mail marketing software and infrastructure provider ColdSpark in a deal worth $15.9 million.
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Social
Grove Park Spa gives Away 96 rooms in 90 Minutes via Twitter
To celebrate its 96th year in operation, the Grove Park Inn Resort & Spa opted to do something most 96-year-olds don’t usually do: get onto Twitter
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Email
ValueClick Wins One for Marketers
A Los Angeles court has thrown out a $45 million lawsuit against ad firm ValueClick and its subsidiaries, agreeing that the action filed under California state law was preempted by the Can Spam Act