Digital + Social

Search engine optimization, e-mail, and e-mail newsletter marketing are by far the most popular digital marketing methods among C-level advertising executives, according to a study released last week by Forbes

Another week, another stupid political e-mail, this time from Montana Governor Brian Schweitzer, chairman of the Democratic Governors Association, thanking me for a donation I never made

E-mail messages carrying subject lines of 35 characters or fewer significantly outperform those with more than 35 characters, according to a study released yesterday by MailerMailer

Santa Rosa Junior College in California is reportedly threatening legal action against students and faculty with private e-mail accounts that use the college’s initials in their construction

I received last week one of the most unprofessional leads to a PR pitch ever to have appeared in my e-mail inbox

A piece I wrote and published in Direct

Is Twitter, the much-ballyhooed series of 140-character microposts, the best way to reach Generation Y, the old teenagers and young adults just starting to collect their first paychecks? Maybe not.

Sure, these days everyone and their grandma literally, their grandma is creating a Facebook page to keep up with their peeps. Indeed, a year ago, member

A graphic artist for a co-op advertising firm apparently had a really bad day recently and it showed up in an ALT tag in one of his or her company mailings.

As much as marketers complain about Spamhaus, most experts believe the anti-spam e-mail blacklist maintainer has done far more good for the e-mail ecosystem