Digital + Social

JangoMail announced today it has added geo-tracking reporting to its e-mail marketing software.

According to a release put out by the company, its geo-tracking reports will allow marketers to determine where e-mail recipients are by city, state, country and zip code through their open, click and Web site activity.

The Messaging Anti-Abuse Working Group

Most marketers reportedly think that from around 95% to 98% of their e-mail is getting delivered.

And most marketers would be wrong.

A marketer has come forward claiming to have been ripped off in a business-to-business e-mail list deal with Coral Springs, FL-based data vendor Target Point Media.

Last week

Eight in 10 marketing and advertising executives in a recent survey said they have sent e-mails they regret, according to a recent survey. What

Las Vegas Sands Corp. has chosen Experian Cheetahmail as its e-mail service provider, the companies announced earlier today. Among the programs Cheetahmail will help Las Vegas Sands management are hotel-reservation confirmations, pre-trip updates and …

First-quarter 2009 e-mail deliverability rates stood at 94.1%, up from 93.4% in first-quarter 2008. More, along with The Cynic’s Take, follows.

We work with thousands of clients across many different industries. Each client presents a unique set of challenges when it comes to analyzing and solving deliverability challenges. But there are a few common mistakes that we see pop up over and over.

Pay-for-performance ad network Q Interactive announced earlier today it has acquired e-mail list concern Postmaster Direct for an undisclosed sum from market research firm Authentic Response.