Digital + Social

An opinion piece that appeared in this newsletter last year is at the center of a dispute between a fairly prominent anti-spammer and a lawyer who has defended clients against him.

As some readers may be aware, I occasionally respond to Nigerian 419 e-mail scams. The idea is to have some fun and hopefully waste a little of their time, making it time they can

Anti-spammer James Gordon

Listrak today announced it has added an event-triggered e-mail marketing system to its software-on-demand products.

Dubbed Listrak Conductor, the new feature helps marketers automate e-mail responses based on respondent behavior, according to a release published by the company.

An account manager in Australia has been fired as a result of writing an obscenity-laced tirade about a client meant to be forwarded to a co-worker and then mistakenly hitting “reply” instead of “forward,” resulting in the message being sent to the client.

I

An Illinois court has ordered EmailAppenders to pay Internet Retailer attorneys fees in a suit the publisher filed against the controversial data-sales firm last year.

However, it is seemingly unlikely that Internet Retailer will see a dime of the award.

The secrets to a breakthrough holiday e-mail campaigns are simple enough: Incorporate triggers, use advanced analytics, test messages and subject lines and allow data to drive marketing. Hey, it

More than a third of e-mail marketers are not testing their campaigns, according to a study recently released by marketing services firm eROI.

And of the just over 37% who said they aren

An article published in this newsletter two weeks ago in which a marketer claimed to have been scammed in a list deal prompted David Kanter, president of list concern AccuList to write a letter to the editor explaining how e-mail list rental actually (or should) work: