Digital + Social
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Email
Gmail’s Growing Popularity Not Necessarily Good For Marketers
While Gmail is still a distant third to Yahoo and Hotmail in terms of numbers of inbox holders. Google’s highly user-friendly free e-mail service is by far the fastest growing of the three, according to recent numbers from comScore
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Email
Pulling Ahead in the Slump
Shane Evangelist loves a recession. Seriously. The reason? According to the CEO of U.S. Auto Parts, the current slump in the economy has many consumers
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Email
Autobytel Re-Launches E-Mail CRM Program
Autobytel Inc., an automotive marketing services company, has re-launched its Email Manager program.
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Email
Stupid Statement Watch: Umm, That’s Not True
RPost, a company that offers proof-of-receipt technology for e-mail, is suing Goodmail, claiming the e-mail certification firm is infringing on RPost
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Email
Zeta Invites Charities to Apply for Free Marketing
Zeta Interactive today put out a call for charities to apply to be selected to receive free marketing services.
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Email
Stupid ESP Watch Part II: Great Points
Matt Blumberg, CEO and chairman of e-mail deliverability firm Return Path, was kind enough in a blog post last week to give praise and link to a piece that appeared here criticizing e-mail service providers who claim to have high e-mail delivery rates.
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Email
Half of E-mail Marketers Segment by Clicks: Forrester
The good news is 51% of e-mail marketers in a recent survey by Forrester Research said they use click-through data as a segmentation attribute.
The bad news is 51% of e-mail marketers in a recent survey by Forrester Research said they use click-through data as a segmentation attribute.