Digital + Social

Whenever I receive an unusual direct-mail prospecting piece, I invariably wonder what list I must be on in order to have been selected by the marketer as a target.

For example, a credit-card pitch arrived recently indicating someone thinks I

In what is claimed to be a first for the industry, e-mail deliverability consultancy Pivotal Veracity is expected to announce today it has developed technology that allows marketers to track how and on what devices individual subscribers open, sort and interact with their messages.

Dubbed MailboxIQ, the technology has been in development for a year and has been in beta with clients such as American Express, Apple, Oracle, Progressive and Nestle, according to Pivotal Veracity.

E-mail industry veteran Jordan Cohen has signed with Pivotal Veracity as the deliverability consultancy

An incident happened on marketing blog Web Ink Now last week that is a textbook case of how to handle bad PR online.

According to Web Ink Now

Jigsaw

While Gmail is still a distant third to Yahoo and Hotmail in terms of numbers of inbox holders, Google

Online marketing firm Lyris is taking a page from the Obama administration

Zumbox, a company that claims to be the world

And the award for carrying a story pathetically too far goes to all the media outlets that breathlessly reported the Obama White House used e-mail software-on-demand provider GovDelivery to send the spam e-mails that recently drew complaints from some recipients.

For one of the best taglines in the history of business branding, look no further than a release put out by online software-on-demand provider Customer Contact LLC.

And by