Digital + Social

Want to get better results from your email campaigns? Why not try telling a compelling story?
Yes, the list and offers you make are important to your success, but so are copy platforms and how you present the information you want to convey. But why test a story?

E-mail deliverability consultancy Pivotal Veracity today announced it has added to its to its eDesign Optimizer rendering tool the ability for marketers to see how their messages will look to people who read their messages using the Palm Pre and Android mobile e-mail operating systems, and MySpace.

E-mail marketing software-on-demand provider ExactTarget today announced it has developed a tool that allows its clients to integrate their e-mail marketing content with Twitter.

I come from the school of publishing that says: “Never take on a reader. You have all the ammo. So if you do, you’ll look like a petty bully and you’ll lose subscribers.”

But that rule was crafted in the days of print publications where the only voice readers had was in the letters-to-the-editor section for which editors played gatekeeper and always had the last word if they chose to voice it.

Moreover, the letters published were those that the editors believed added to the discussion or advanced the debate.

Enter the reader comments section on publisher Web sites. Out go the gatekeepers. In come the reasons we thought we needed gatekeepers in the first place.

OK, so it wasn

A federal judge in Utah Monday dismissed a lawsuit against the state

While overall U.S. Internet ad spending dropped by 5.3% to $10.9 billion from the first half of 2008 to the first half of 2009, e-mail ad spending became even more of a rounding error than it already was, according to a recent study by the Internet Advertising Bureau.

E-mail average open rates have edged up for the fourth quarter in a row, according to a study released today by marketing services provider Epsilon.

Average open rates

Pay-for-performance ad network Q Interactive announced today it has acquired Vente

Oh, the irony. A dissident board member of the Direct Marketing Association has launched a campaign against the DMA using the one channel the organization has arguably struggled with most